Your members’ inboxes and social feeds are flooded with content; you need to find ways to cut through the noise. Here are three tips for a solid member engagement campaign.
Last year, the Stuttering Foundation needed to increase mission awareness, broaden its donors and augment revenue. It had already enhanced its digital outreach with a user-friendly website and integrated videos and five social media channels, but was still using an outdated newsletter format as its primary means of communication.
Data is key to developing winning strategies around engagement and retention. Before you launch into the development phase, I want you to look at these critical metrics: