Congress is heading back to the Hill. Here are tips to ramp up your association’s advocacy efforts.
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Caitlin Donahue, SVP and Director of Digital at Curley Company, talks with Anne Forristall Luke, President and CEO of the …
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Building consensus can be challenging in associations where certain issues may affect members differently and finding a common denominator can …
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Effective marketing and communication begin with clear goals. Determine what, specifically, your organization is trying to accomplish. Then, focus on …
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Preparing for a crisis starts by asking: “what would we do if ‘X’ happened?”
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Press releases are an old standby, but they shouldn’t be your only approach to getting your message out. There are …
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Today, roughly a third of online activity is spent watching video. Internet traffic will account for more than 80 percent …
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Particularly in a world with nonstop social media and ever-changing news stories, associations can benefit from having quarterly PR brainstorming …
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Dozens of members of Congress and presidential hopefuls have taken the “No PAC Money” pledge. Considered the most regulated form …
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LinkedIn is a great platform for associations to facilitate discussions, share information and best practices, and connect with their members …