Home Podcast Building bridges between PR and journalism

Building bridges between PR and journalism

by The 100 Companies

On The A100 podcast, I sat down with award-winning journalist Kirstin Garriss to kick off our January media series. Garriss shared her inspiring journey, from discovering her passion for journalism in high school to covering national politics. Along the way, she honed her skills in investigative reporting and storytelling.

She offered actionable insights for PR professionals, including crafting targeted pitches, highlighting personal stories and building strong relationships with reporters. Garriss emphasized the importance of diverse voices, timely outreach and collaboration in today’s fast-paced news environment.

Her advice is a must-hear for anyone looking to amplify their message in the media.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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