On The A100 podcast, we dive into the world of sponsorships with Dana Johnston of EMC Outdoor and corporate sponsorships strategist Bruce Rosenthal to discuss how sponsorships can be a year-round responsibility, involving all departments within an association. Learn about moving beyond transactional relationships and building long-term, transformational partnerships, providing continuous value:
• Year-round planning – Learn strategies for scheduling time to plan future sponsorships.
• Cross-department collaboration – Discover the importance of breaking down silos for team-based sponsorship success.
• Innovative approaches – Find insights on keeping sponsorship programs fresh and mission-aligned.
Tune in for tips on enhancing your sponsorship strategy and driving member value.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd