On The A100 podcast, Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations:
• Effective email design – Learn how consistent design improves engagement and readability.
• Combating email fatigue – Discover strategies to avoid overwhelming your members and keep them interested.
• Segmentation and drip campaigns – Target the right audience with the right message to boost conversions.
• Leveraging data – Use metrics like open rates and click rates to refine your email strategy.
• AI integration – Enhance your email marketing with practical AI applications for subject lines and feedback.
Tune in for actionable takeaways.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd