The Tennessee Concrete Association has earned the 2023 A100 CommImpact Award for Leadership in a Public Awareness Campaign. Its innovative marketing efforts successfully bridged the gap between education and the concrete industry.
TCA’s strategic engagement with Career and Technical Education (CTE) teachers has been instrumental in fostering industry connections and enhancing educational experiences.
Through initiatives like the Skate4Concrete Curriculum and in-person events, TCA has provided valuable resources to teachers, enriching student learning and highlighting practical industry applications. This campaign has effectively engaged both educators and students, strengthening the future workforce of the concrete industry – and becoming a model for others.
– Meghan Henning, Founding Partner, OnWrd & UpWrd