Discover the art of impactful association communications in our latest episode as co-hosts Colleen Gallagher and Christine Stay sit down with Frank Caliva, the national spokesperson for the Retail Energy Supply Association (RESA) and president of P.R. Quinlan, a leading B2B consulting firm in retail energy policy.
Frank shares invaluable wisdom on crafting the most effective messages that resonate with target audiences while juggling competing interests and obligations. Gain practical tips for engaging state-focused journalists, delivering compelling testimony and leveraging various communications channels.
Hear Frank’s candid experiences, including lessons on building consensus and the power of compelling, consistent messaging.