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In the latest A100 episode, Rusty Willams – Co-Founder of AnswerStage – joins Colleen Gallagher and Meghan Henning to explore the impactful role of video in association marketing. It starts with understanding your members are your most valuable marketing asset.
The conversation focuses on storytelling for driving member engagement, recruitment and retention – encouraging associations to showcase personal narratives. Rusty shares success stories for a variety of use cases while stressing the need for a well-defined plan aligned with your content marketing strategy and a clear path for how a video gets shared.
The episode touches on AI’s future potential while prioritizing authenticity.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd