Navigating the AI frontier: Balancing awareness and concerns in trade association communications

In an increasingly digital landscape, those in marcomms roles in particular face the pressing need to stay ahead of the AI curve.

While embracing AI can lead to greater efficiency and innovation, you must strike a balance between harnessing its potential and addressing concerns. You need to understand AI’s advancements, capabilities, limitations and ethical implications, while responsibly navigating potential risks, including data privacy, bias and job displacement.

Keeping up with AI trends lets you implement data-driven strategies and improve member engagement.

View our Tip Sheet for ideas and catch this video for the pros and cons of AI for associations.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd