An active LinkedIn company page provides an opportunity for associations to connect with members, industry professionals, media and other key stakeholders. It also allows associations to showcase their expertise and thought leadership within their industry.
Associations can publish articles, share updates about events and initiatives and actively engage with relevant industry groups, thus increasing their visibility and establishing themselves as trusted authorities.
Once your LinkedIn page has been updated and revitalized, it’s equally important to maintain your page and keep it current, while also implementing key performance indicators (KPIs) to measure your success.
View our Tip Sheet for more ideas.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd