Conducting regular communications audits every one to two years is crucial for associations to revitalize their strategies. Several signs can indicate the need for a communications audit, including stale or repetitive communications, lack of goal and audience reassessment, member demands for change and unsuccessful outcomes.
By stepping back and evaluating communication efforts strategically, organizations can align their goals, identify areas for improvement and create a roadmap for the future. Metrics play a vital role, providing insights into audience interests and optimizing resource allocation.
With audits, organizations ensure their communications remain fresh, engaging and effective in today’s dynamic landscape. Watch for more.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd