On this week’s Association Insights: How to prepare for a press interview?
Media training is essential. It will help hone your messaging and boost your confidence. Keep in mind the crucial elements that reporters are looking for in an interview: impact, contact, relevance, conflict, and data and facts.
Be prepared and practice. Know your messages, and don’t try to deliver more than three key points in one interview. Focus your messages into easily repeatable sound bites, and have any relevant facts and figures at your fingertips.