Association Insights: Member marketing and too many emails

On this week’s Association Insights: how do we communicate with members that say they get too many emails?

Well, I understand the feeling of getting overwhelmed with emails and, as marketers, we tend to rely heavily on email in our outreach strategies.

Before changing up your whole communications approach, remember to always make metrics-driven decisions. Survey members to find out how they want to be communicated with. Look at your email metrics – are they working? If not, assess other channels. If yes, keep on sending those emails.

Watch for more tips and follow me on LinkedIn for regular association insights.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd