The CEO is the chief communicator, the face of the association and the brand leader.
Authenticity is at the heart of effective CEO communication, and it’s more important than ever for association leaders to connect with stakeholders in meaningful and authentic ways. If you write on behalf of your CEO, pay attention to how he/she speaks – their tone, sense of humor and passion. It matters.
Frequency is another critical component of a successful thought leadership strategy. A CEO’s reputation is inextricably linked to the association. Your CEO must engage regularly on issues that matter most to members, staff and media.