We’re giving A100 readers a sneak peek at our all-new weekly LinkedIn video series, Association Insights, launching this Friday. The Q&A series will answer all questions related to association marketing and communications.
This episode tackles the topic of how associations can make their research matter. Get your marketing and communications teams involved early and have a consistent plan for every report whether you release one study a year or many. Create bite-size, ungated content that teases the report to garner interest from both members and media. Watch here for more tips and follow me on LinkedIn for regular association insights.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd