Home Thought Leadership The power of behavior change marketing

The power of behavior change marketing

by The 100 Companies

Behavior change marketing is an effective tool for promoting boating safety: utilizing real-life examples and personal experiences to influence individuals to take proper precautions and wear a life jacket.

The goal is to normalize the behavior of wearing a life jacket, making it a habit on the water, just as we wouldn’t get into a car without wearing a seatbelt. Boating should be synonymous with life jackets.

We learned through observation and surveys asking the right questions that fear-based marketing just doesn’t have the same power. Showing boaters wearing different life-saving products while having fun is the more effective approach.

– Peg Phillips , Executive Director, The National Safe Boating Council (NSBC)

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Association 100