Social media success: How your association can increase visibility and engage members

Leveraging social media can get your association more impressions and increased visibility, driving new members and engaging current ones.

Three trends you should care about are:

1. Brand Authenticity: Millennials, especially, want brands to be more transparent on social media, for example, wanting a company’s CEO to have a “personal presence” on their social media channels.

2. Instagram Stories & Polls: Over 200 million people use IG stories each month, which is over 50 million more than those who use Snapchat and allows for audience engagement.

3. Short Form & Bite-Sized Content: Today’s audience has a shorter attention span, so short-form videos drive more engagement.

– Julie Lamphear , Social Media Coordinator, OnWrd & UpWrd