Leveraging social media can get your association more impressions and increased visibility, driving new members and engaging current ones.
Three trends you should care about are:
Brand Authenticity: Millennials, especially, want brands to be more transparent on social media, for example, wanting a company’s CEO to have a “personal presence” on their social media channels.
Instagram Stories & Polls: Over 200 million people use IG stories each month, which is over 50 million more than those who use Snapchat and allows for audience engagement.
Short Form & Bite-Sized Content: Today’s audience has a shorter attention span, so short-form videos drive more engagement.
– Julie Lamphear , Social Media Coordinator, OnWrd & UpWrd