How to host a communications workshop for your members

As associations look to recruit and retain members in today’s environment, providing a clear value proposition matters more than ever. Offering a communications workshop can be a powerful new offering and can cover:

• Best practices for press outreach including building a media list and strengthening reporter relationships or how to write a winning pitch.

• How to use owned content to better position your association as the leading authority and thought leader on your industry’s top issues.

• Basic social media dos and don’ts or something more specific like how they can use social media to recruit the workforce of the future.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd