Telling your association story through podcasting

A lot of factors must be considered when choosing what communications vehicles you will use to reach your members. Here are three reasons why podcasts are one of my favorite ways to tell your association’s story:

• They take a much deeper dive into topics that matter most than you can in a tweet or blog post.

• Podcasts showcase your staff’s personality.

• They provide context – whether about research, advocacy issues or relevant news topics, a podcast lets you better explain why your members should care about your issues as well as how it impacts them and the industry as a whole.

– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd