Home Thought Leadership Earned media: How to be better at press outreach

Earned media: How to be better at press outreach

by The 100 Companies

Suzanne Struglinski of Industry Dive joins the A100 podcast this week to share top tips for association communicators looking to improve their media relations skills.

“Reporters want news,” she says. “You need to build those relationships, making sure you understand who you’re pitching, why you’re pitching and keeping in mind that you want to be a resource to these journalists.”

Suzanne discusses the disconnect between what association leaders and reporters deem news, while emphasizing the importance of being a resource for reporters. She also shares thoughts on the unique relationship between PR professionals and journalists.

Listen below for great insights.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd

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