Alicia Aebersold, CCO of APA, joins The A100 to discuss member support through a global crisis.
In uncertain times, it can be challenging for associations to navigate member communications without information overload. Alicia recommends relying on the already known needs of your members and creating, reframing and releasing content to support those needs.
“With our members we did regular town halls, we changed not just the level of all this content we were producing, but the cadence of delivering it to our membership,” says Aebersold.
View more on YouTube: Alicia shares why associations should give communications a seat within the C-suite.
– Meghan Henning, Founding Partner, OnWrd & UpWrd