Home Membership The tangible benefits of association research

The tangible benefits of association research

by The 100 Companies

Daphne Bryant, executive director at the American Council of Engineering Companies Research Institute, joins The Association 100 to discuss the tangible benefits of association research.

She shares how research can provide members with data and benchmarks, opportunities for sponsorship and a new perspective on their industry’s impact on the economy.

Daphne discusses how research plays both an educational and revenue building role for associations across different industries and fields. Her insights give association leaders a new outlook on the power and meaning behind research, and will leave them with many key takeaways to jumpstart their own research process.

Watch now.

– Meghan Henning, Founding Partner, OnWrd & UpWrd

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The Association 100