Jeff Joseph, president of SIIA, the Software and Information Industry Association, joins the A100 podcast this week. He shares insights about how associations can take a thoughtful approach to DEI and promote better outcomes by looking at how you can differentiate yourself and provide truly helpful resources for your members rather than something duplicative of what they could already do on their own.
Association leaders need to ask these questions:
• How can we make an impact?
• What’s going to be most valuable to our members?
• How do you make a business rationale out of this as well?