Go to the source: member surveys and storytelling

Kate Vasiloff of Untold Research shares top tips on maximizing your member research efforts. Know why your members join your association and why they stay. Use surveys to hone your strategic benefit offerings by really looking at what benefits members know about, what they use and what they value.

“Storytelling is everything when it comes to selling yourself as an organization,” says Vasiloff. “And to tell that story, you really have to go straight to the source.”

Catch the full interview on YouTube, where Kate tells us what is the biggest mistake associations are making when it comes to research.

– Colleen Gallagher, Founding Partner, OnWrd & UpWrd