Trade Associations as a Trusted Source of News: Q&A with Curley Company’s Lorianne Walker

According to a recent survey from the Public Affairs Council, trade associations are becoming an increasingly trusted source for news. What does this mean for associations and their approach to earned media?

There are multiple sides to every story – and no one knows that better than association leaders who spend day in and day out hearing from members across their industry and exploring the complexities of issues specific to their industries.

Lorianne Walker, media strategist for Curley Company, says this uniquely positions trade associations to be strong sources for media, bring perspective and expertise and reach constituents to influence policymakers.

– KayAnn P. Schoeneman, Executive Vice President, Curley Company