Using Digital Advocacy to Effectively Reach Your Audiences: Q&A with APCIA’s Nat Wienecke

“When you’re dealing with policymakers, make the easy things easy and the bad things hard — and digital can play a huge role in that,” shares Nat Wienecke, Senior Vice President at the American Property Casualty Insurance Association (APCIA).

As a state-regulated industry, APCIA runs digital campaigns all around the country on a variety of issues — enabling them to refine and develop their advocacy approach. By creating Securing Our Future, a consumer-focused brand, 22,691 Floridians have sent letters straight to Governor Ron DeSantis’s office.

Watch the interview for Nat’s advice on the importance of starting early, defining target audiences and more.

– KayAnn P. Schoeneman, Executive Vice President, Curley Company