After a difficult 16 months, this summer is set to be busy as Americans safely travel again. Terry Dale, President and CEO of the United States Tour Operators Association (USTOA), joined The Association 100 to discuss what’s in store for the industry.
2020 forced USTOA to evolve, as they helped their small business members apply for PPP loans and pivoted to advocacy webinars to replace their normal June fly-ins.
As for the future of travel? Terry shares that travel experiences will become more meaningful, as consumers want sustainable, economically responsible trips — a mission that USTOA’s operators are ready to embrace.