Most associations know exactly who needs to hear their message — policymakers, journalists, current association members and future ones. However, getting stakeholder attention is challenging. Applecart, a new data and analytics firm, uses their relationship-based technology to focus on targeting both association influencers and the network of people closest to them.
The applications are endless: educating on key issues, raising brand awareness, influencing legislation and more, all from highly-targeted media campaigns.
In this edition, hear from Applecart’s Peter Greenberger as he shares best practices for associations to use this new technology to reach advocacy and member value goals and deliverables.