Leveraging Trade Shows to Provide Member Value: Q&A with Tony Ostrom, Wireless Speaker & Audio Association

The Wireless Speaker & Audio Association (WiSA) experienced tremendous growth during a challenging year, which WiSA President Tony Ostrom attributes to a desire from his members to be part of the growing wireless movement.

Tony discusses how WiSA successfully leverages trade shows like CES, as they provide an engaging platform for member companies to showcase new products and technological advances. To embrace the pivot to an all-digital show this year, WiSA performed online demos and sent products to lead influencers and reviewers.

“We all learned a lot about virtual this year and it was still a good show,” said Tony.

– Jennifer Curley, President and CEO, Curley Company