How did CES, one of the world’s largest trade shows, go completely virtual in 2021?
Jean Foster, SVP, Marketing and Communications, Consumer Technology Association, shares insights on CTA’s successful pivot to an online event and their intent to create a hybrid experience for next year.
“We saw this as an opportunity to open up to all of those people who have always wanted to come to CES,” said Jean.
CES is a critical platform for CTA member value because it brings the industry together. In going virtual this year, CTA was able to broaden their reach to include new attendees.