Jon Gold, VP of Supply Chain and Customs Policy at the National Retail Federation (NRF), discusses how their association provides member value and ROI.
Jon highlights the importance of advocacy as a critical part of NRF’s mission. NRF’s members rely on the association to keep them informed on new regulations and address their concerns as policies develop. NRF keeps existing members and attracts new ones by advocating for their needs – which has become even more important during the pandemic.
“From trade and supply chain to taxes, healthcare, technology and privacy, there’s many issues that impact our industry,” says Jon.