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Melissa Hockstad, president and CEO of the American Cleaning Institute, discusses how associations can provide value for their members even as the evolving nature of the coronavirus crisis makes it hard to predict what’s ahead.
She also talks about taking on policy issues that aren’t typically front and center for your association in order to make a difference for your members. “The ACI team had to shift focus quickly to really look into the most pressing issues impacting our members,” Hockstad said about her team’s COVID-19 crisis response.
Hear her insightful takes in our latest View From the Boardroom segment.
– Jennifer Curley, President and CEO, Curley Company