Associations are doing tremendous work providing resources for their members, but now is also the time to focus on promoting these members. There is no better place to do this than in the digital space.
Here’s what you should be doing:
• Promoting your members on your social media channels.
• Creating a page on your website to highlight positive news coverage of members.
• Talking about your members. If you have a podcast or video series, have them as a guest. Discuss them on your webinars.
Your members will appreciate the promotion and see the value in their relationship with your association.
– Tina Anthony, Vice President of Digital, Curley Company