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Association leaders, like so many of us, are facing challenging times, and the way we lead has to evolve with the ever-changing circumstances. Video needs to be a piece of your digital strategy for communicating with your members and employees.
Video from home is easier than you think. It can be done on your smartphone and quickly shared.
Why should you do it? There’s high value in being a visible leader and letting your members see your face and hear your voice. It provides connection and reassurance that people need during this time.
Watch the video for more insights.
– Jennifer Curley, President and CEO, Curley Company