These are unprecedented times. Associations need to reevaluate strategies and make sure they’re being the best resource for their members. Digital is a strong tool for this.
Top tips to provide value for your members:
• Make sure your website has relevant COVID-19 information front and center.
• Keep social media channels updated with resources you can provide for your members.
• Email your members on how you are working for them during this time.
• Use other channels like podcasts and apps to get key information out.
Quality communication is what your members value right now. Watch the full video for more.
– Tina Anthony, Vice President of Digital, Curley Company