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Using Podcasts to Reach Your Members

by the100companies

Podcasting is a communications platform all organizations should consider. Cost-efficient and easy to produce, podcasts can be simple yet meaningful additions to your communications strategy.

To be successful, you must begin with a plan. Weekly content meetings, measurement benchmarks and prepping your guests are all things that have made SHRM’s podcasts successful.

Aim for conversational, personal content – always relevant to members. It’s a chance to take a deeper dive into the topics that matter most to your audience.

From an increase in listeners to requests for sponsorship, we’ve found podcasts to be a great asset that deliver a significant ROI.

– Tony Lee, Vice President of Editorial, The Society for Human Resource Management (SHRM)

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