Curley Company SVP & Director of Corporate and Public Affairs KayAnn P. Schoeneman shares insights on the challenges associations face in presenting ROI to members.
“Being able to provide a value proposition that resonates with your members is critical. One that ties to your public affairs positioning and crisis preparedness. More than anything, it’s about how you protect your ability as an industry to operate in state capitols and globally as well.”
In her interview about the challenges associations face today, Schoeneman discusses the importance of creative staff, diversifying revenue away from excessive reliance on member dues and navigating a member base that sits on both sides of the political aisle.
Hear her advice for associations in the latest View from the Boardroom segment.