Home Advocacy Twitter’s New Rules for Political Advertising: What This Means for Associations

Twitter’s New Rules for Political Advertising: What This Means for Associations

by The 100 Companies
caitlin donahue

Twitter is cracking down on political advertising, which can complicate communication for associations. But there are still ways to advocate for your organization’s priorities.

The breakdown on Twitter’s new rules: Ads that solicit votes, campaign contributions or post political content are things of the past. These changes include limiting “microtargeting” or targeting by zip code or political affiliation. Issue ads (think health care, climate change) are still allowed, as long as users are certified and ads don’t directly reference political content.

To utilize Twitter ads strategically, associations can publish content that raises awareness about issues, without advocating specific political goals.

– Caitlin Donahue, Senior Vice President and Director of Digital, Curley Company

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