In today’s digitized world, associations have access to one of the most valuable forms of currency: data. Members provide plentiful data, and it can provide the critical insight necessary to help identify and meet strategic goals.
From surveys about membership benefits to post-event evaluations, data can help organizations be more effective and efficient in their work. But be cautioned. Using data effectively necessitates a thoughtful methodology, carefully crafted questions and insightful analysis.
Ultimately, in the world of membership, research is needed to keep your finger on the pulse of those who depend on your leadership. Associations have a gold mine.
– Monica Sanchez and Kate Vasiloff, Founding Partners, Untold Research