The best way to develop and grow your member base is to be an active listener, an innovative problem solver and to evolve with your members’ changing needs.
MassBio took action after seeing that a lack of affordable space was prohibiting members from meeting or causing financial hardship. We built the MassBioHub, a flexible, state-of-the-art conference and meeting center that accommodates up to 200 people.
This singular member benefit was a cost-efficient solution to a problem, but more importantly, it showed that to be a leader in your industry, you have to think creatively and be bold in addressing challenges.
– Kendalle Burlin O’Connell, Chief Operating Officer, MassBio