Association of Chamber of Commerce Executives President & CEO Sheree Anne Kelly shares insights on creating an association that is viable for the long term.
“Associations that are change agents, ones that are shaping their industry, shaping their community; that’s going to be what makes them viable for the long term,” says Sheree Anne Kelly, President and CEO of the Association of Chamber of Commerce Executives.
In her candid interview on challenges facing associations and how they must evolve to keep pace, Kelly shared her thoughts on top priorities for leadership: creating a passionate, rather than passive, membership base and tackling the ever-important ROI factor for members.
Hear her insightful take on these topics and more in our latest View From the Boardroom segment.
–Caitlin Donahue, Senior Vice President and Director of Digital, Curley Company