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The news media was once the most trusted source of political news, but not anymore. A new poll from the Public Affairs Council reports that 50% of the public does not trust the media.
Friends and family are the most popular source of political news (distrust is 23%). But in second place are associations, which are distrusted by only 41% of the public. As politics continues to divide the electorate, associations have an opportunity to fill the void with timely, relevant and credible content.
The Council’s annual Pulse Survey explores public opinions about the intersection of business, government and society.
– Doug Pinkham, President, Public Affairs Council