Developing Strategy is a Year-Long Endeavor

Great strategy drives success. Strategic planning is no longer a once-a-year activity. It’s the most important thing I do every day.

Whether it’s your communications goals or overall business objectives, you must constantly assess your strategic approach. Be flexible and nimble or risk failing.

Creating a roadmap provides a clear vision for execution and sets a measuring stick for success. It all starts with the goal. When determining tactics, balance the need for big ideas with scrappy execution. Spend wisely, but splurge when it matters. Lean on trusted outsiders for fresh perspectives, and always ensure internal buy-in for successful implementation.

– Jennifer Curley, President and CEO, Curley Company