Membership numbers have always been a measuring stick for associations. As millennials and Generation Z begin to dominate the workforce, attracting new members is becoming increasingly difficult.
How do we get the next generation in the door? Find nontraditional ways to communicate and interact, because attending a four-day conference isn’t going to work. Try having a hybrid social/professional event like a meetup at your office, and then pair it with a service project. Get social and engage on the platforms they are on. Make education available on-demand.
Drive engagement – not just total numbers – because engaged members stay members.