Home Advocacy Association Advocacy: More Than Just the Fly-In

Association Advocacy: More Than Just the Fly-In

by the100companies
bob rapoza

Four decades in the advocacy business drafting legislative initiatives, lobbying on authorization and appropriations has taught me to find creative ways to help clients achieve their policy goals.

An annual fly-in just isn’t enough to build a successful advocacy platform. Set your members up for success by employing a full-year strategy, cultivating relationships with legislators from the start. Plan a calendar of timely interaction that centers around key points in the policy cycle. Show local impact, use data and invite Congress to visit during their recess.

Associations that consistently deliver their local impact story to decision-makers in Washington will find opportunities and advocacy wins.

Bob Rapoza, Founder and President, Rapoza Associates

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