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View From the Boardroom

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Caitlin Donahue, SVP and Director of Digital at Curley Company, talks with Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association.

Hear Anne discuss the key challenge facing her and other associations: maintaining viability and sustainability in this period of political and economic uncertainty. She talks about engaging her members and the need to reframe priorities and approaches during times of legislative activity as well as regulatory and legislative inaction.

Key takeaways include the need for a clear vision of what positive change means and a strategy for using limited resources to work toward that change.

– Caitlin Donahue, SVP and Director of Digital, Curley Company

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