Home Advocacy Recess Is Over

Recess Is Over

by Jim Mosley
microphone

Congress is heading back to the Hill. Here are tips to ramp up your association’s advocacy efforts.

1. Reach out to potential third-party voices to make an impact. Do you want someone to tweet your hashtag or author an op-ed?

2. We believe in the “surround sound approach” — surrounding ourselves with content: social posts, articles and emails. All of these options are opportunities to make sure your message is heard by the right influencers.

3. Sometimes you need to go bold. Organize a fly-in, build a coalition or host a salon dinner as a way to get your message heard.

Jennifer Curley, President and CEO, Curley Company

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