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Congress is heading back to the Hill. Here are tips to ramp up your association’s advocacy efforts.
1. Reach out to potential third-party voices to make an impact. Do you want someone to tweet your hashtag or author an op-ed?
2. We believe in the “surround sound approach” — surrounding ourselves with content: social posts, articles and emails. All of these options are opportunities to make sure your message is heard by the right influencers.
3. Sometimes you need to go bold. Organize a fly-in, build a coalition or host a salon dinner as a way to get your message heard.
– Jennifer Curley, President and CEO, Curley Company