Fly-ins: Wagging Tongues and Tails

With so many associations promoting their issues on Capitol Hill, what makes your issues stand out? Making them as personal and tangible as possible.

The U.S. pet care community is particularly innovative. Its annual fly-in event, “Pet Night on Capitol Hill,” sponsored by PIJAC and HABRI, encourages members to bring their pets to the Capitol.

A special evening with our favorite furry friends drives home the importance of pets during cocktails with legislators and staff. While bringing adorable pets to meetings won’t work for every organization, creating a compelling and memorable advocacy approach should be every association’s goal.

– Greg Wilson, Senior Vice President, Curley Company