LinkedIn is a great platform for associations to facilitate discussions, share information and best practices, and connect with their members and other colleagues in their industry. At latest count, LinkedIn had more than 450 million users across 200 countries. The platform represents an opportunity that’s too good to pass up.
Here are some tips for maximizing its benefits:
• Focus on your summary statement: who you are and what you do. This is often your best opportunity to attract interest.
• Customize the headline that sums up your association’s brand and capabilities.
• Ensure your voice and story are authentic, with color and personality.
– Caitlin Donahue, Senior Vice President and Head of Digital, Curley Company