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Your members’ inboxes and social feeds are flooded with content; you need to find ways to cut through the noise. Here are three tips for a solid member engagement campaign.
1. All you have to do is ask. Send your members a survey and ask them what they want to hear and how often.
2. Break it down. Segment your audience so that you can provide customized communications for your audience’s needs and help them see value in your organization.
3. Track, optimize, repeat. Track campaign metrics to see what tactics are working and which are wasting your staff’s time.
– Jennifer Curley, President & CEO of Curley Company